The work goes beyond a campaign.
We look at what a brand is building, supporting and changing when Pride is not the headline.
Travel Brands
The journey should feel good for everyone.
Stories about the airlines, stays and experiences doing more to welcome LGBTQ+ travellers with intention.
Featured brand story Our point of view
We are interested in what a brand makes possible.
Travel has the power to create freedom, connection and a sense of belonging. SCWB looks beyond a logo or a seasonal message to understand how a travel brand shows up for the people making the journey.
What earns a place here
Thoughtful work deserves a thoughtful story.
People stay at the center.
A partnership matters most when it makes a real journey feel safer, freer or more connected.
The story earns attention.
Useful context and honest reporting come first. Visibility should feel meaningful, never performative.
Airlines + Pride
KLM created connection and belonging at WorldPride Amsterdam.
From Pride House and community flights to the Canal Parade, KLM explored what connection can mean beyond moving someone from one destination to another.
Read the full storyWhat we cover
The people shaping how we move through the world.
Airlines + Transport
The networks, teams and initiatives making movement feel safer and more connected.
Hotels + Hospitality
The places turning a welcome into something travellers can actually feel.
Experiences + Events
The gatherings and cultural moments that give a trip its meaning.